Blade Runner (1982)
The future world, 2019 LA, of Blade Runner is a cosmopolitan “global village”. This is communicated by the use of bi-lingual advertising signs: Coca-cola sits amongst neon Japanese symbols. Although Coca-cola is an American symbol that is saturated world wide the use of it sat against the Japanese iconography communicates the sense of lost identity. While Deckard sits eating his Japanese food two “Blade Runner” cops stand behind him, and although we are in LA they speak in a foreign language to Deckard who only understands English. He must get the noodle stand owner to translate for him. The fact that an agent of the central authority, the Police, speaks in Japanese rather than English in LA signifies the state of globalisation. The identity that is lost is the local provincial aspects of countries. Instead of an American or Japanese culture we see a cross-breed intertextual mix that produces it own new identity. As I mentioned in my previous post concerning the Postmodern nature of Blade Runner this concept of intertextuality and pastiche culture is important in communicating a distinct future world. Blade Runner asks questions about individuality and authenticity and the intertextual nature of Blade Runner creates a future world where people have become replicants of imagery and images that “used” to signify something individual but now have become tired. Instead of Deckard being an individual he has become a “replicant” of the film noir detective in his trench coat and hard-boiled character. Similarly Rachel has become the prototypical Femme Fatal, dressed in dark, commanding screen presence and continuously smoking.
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The future world social structures are communicated in Blade Runner by the opposition of setting, as in Total Recall and Running Man. The internal shots of the headquarters of the Tyrell corp. are luscious and extraordinary while the city streets are dark and rain is continuously falling. As in Total Recall the opposition of two colours can communicate an atmosphere that coincides with the location. In Total Recall the use of red and whites opposed each other and communicated a mood and sense of place. In Blade Runner the use of dark-blues communicate a sense of run-down dirty atmosphere while golds and yellows create a warm glow that surrounded the upper echelons of the Tyrell corp.

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