Skip to main content
Create interactive lessons using any digital content including wikis with our free sister product
. Get it on the
Pages and Files
Blade runner globalisation
Blade runner mis-en-scene
Companionship and dualism
Comparison of Blade Runner & Frankenstein
man and the natural world in blade runner
Style and writing
What you need to know!
Add "All Pages"
Blade runner globalisation
The future world, 2019 LA, of
is a cosmopolitan “global village”. This is communicated by the use of bi-lingual advertising signs: Coca-cola sits amongst neon Japanese symbols. Although Coca-cola is an American symbol that is saturated world wide the use of it sat against the Japanese iconography communicates the sense of lost identity. While Deckard sits eating his Japanese food two “Blade Runner” cops stand behind him, and although we are in LA they speak in a foreign language to Deckard who only understands English. He must get the noodle stand owner to translate for him. The fact that an agent of the central authority, the Police, speaks in Japanese rather than English in LA signifies the state of globalisation. The identity that is lost is the local provincial aspects of countries. Instead of an American or Japanese culture we see a cross-breed intertextual mix that produces it own new identity. As I mentioned in my previous post concerning the Postmodern nature of
this concept of intertextuality and pastiche culture is important in communicating a distinct future world.
asks questions about individuality and authenticity and the intertextual nature of
creates a future world where people have become replicants of imagery and images that “used” to signify something individual but now have become tired. Instead of Deckard being an individual he has become a “replicant” of the film noir detective in his trench coat and hard-boiled character. Similarly Rachel has become the prototypical Femme Fatal, dressed in dark, commanding screen presence and continuously smoking.
The future world social structures are communicated in
by the opposition of setting, as in
. The internal shots of the headquarters of the Tyrell corp. are luscious and extraordinary while the city streets are dark and rain is continuously falling. As in
the opposition of two colours can communicate an atmosphere that coincides with the location. In
the use of red and whites opposed each other and communicated a mood and sense of place. In
the use of dark-blues communicate a sense of run-down dirty atmosphere while golds and yellows create a warm glow that surrounded the upper echelons of the Tyrell corp.
help on how to format text
Turn off "Getting Started"